Hotel Vikram New Delhi

Hotel Vikram, New Delhi was an established hotel running for over 50 years.  CCS Hospitality Marketing was approached to provide Revenue Management Services. in 2015.

Due to the proliferation of small guest houses and bed and breakfast properties in the area, Hotel Vikram had dropped their rates to compete with them.  However, we advised them to compete with hotels in their own category (4 Star) rather than bed and breakfast accommodation. The rates were increased and Hotel Vikram started receiving online bookings at a higher rate than what they were getting earlier.  Within six months, we had increased the ARR by Rs. 1000.  The Hotel Management accepted that our strategy had helped the hotel increase revenues!