
Branding for Hotels & Homestays
We do not just help you grow your business but build your brand!
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Having a strong brand is important for any business to stand out from the competition. Your property's brand identity reflects the personality of the business and is a commitment to your customers. At CCS Hospitality Marketing, we have helped hospitality businesses establish a strong, dynamic and long lasting brand identity for their property.
WHAT IS BRANDING?
Hospitality Branding is about creating a distinctive and compelling identity for your hospitality business. Your brand should help you differentiate yourself from your competitors, leave a lasting impression on your customers and earn their brand loyalty. The long term survival of the business depends on all of these!
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The brand design elements must work together to communicate the uniqueness of your business. These elements include the logo, the colour combinations, the fonts used as well as value proposition, personality and the quality of guest experience and how you communicate with your audience.
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A successful brand identity extends to even the smallest of detail like the graphic design elements, interior design, the language, behaviour and uniforms of your staff as well as the promotional offers. All of these eventually affect your reputation- good or bad.
ASPECTS OF BRANDING
01
Visual Identity

The foundation of branding is visual identity. This includes the logo, fonts, color schemes and design elements that define a hotel or homestay's personality. Brand recognition is enhanced by consistency. This also helps hotels and homestays differentiate themselves from competition and build trust with their audience.
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CCS Hospitality Marketing works to ensure that your brand identity is consistent across all channels like the hotel/homestay website and the OTA listings to make sure that customers have a memorable perception.
02
Service Standards
Service standards provide a framework on the level of hospitality that guests can expect, thereby, ensuring that the promise is consistently delivered. The service standards define how the staff interacts and resolves issues, allowing the hotel or homestay to maintain a unique brand story that attracts loyalty.
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CCS Hospitality Marketing has operational and marketing experience and can guide hotels or homestays in developing service standards that match their brand identity.

03
Amenities & Facilities

A hospitality business's brand strategy is also reflected in the amenities and facilities offered to the guests, thereby, showcasing its commitment to delivering a unique experience. From personalized amenities to state-of-the-art facilities, these elements must align with the brand identity and target audience.
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CCS Hospitality Marketing can assist in suggesting amenities and facilities that complement the organization's brand identity and ensure customer loyalty.
04
Communication
A brand is also reflected in the communication process. Whether it is emails sent to guests after a reservation confirmation or how the staff communicates with the guest during their stay, the property should ensure that communication matches the brand identity. This also extends to responses to guest reviews on OTA's and TripAdvisor.
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CCS Hospitality Marketing can guide a property by creating templates for guest communication like emails and WhatsApp messages. We have experience in providing professional responses to guest feedback on online and offline channels.
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05
Operational Guidelines
Every property has Standard Operating Procedures which guide the operations. Ensuring a guest-friendly approach in developing procedures is an important aspect of brand building.
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CCS Hospitality Marketing has operational experience as well as internal audit experience and can provide guidance on how to develop and review SOP's on a regular basis to ensure that the SOP's are in line with the property's brand identity.

Want to reposition your brand or create a new homestay or hotel brand? Contact our team to know how we can help you build your brand!