Revenue Management Services
One area of concern for most stand-alone hotels is managing Sales & Marketing and Revenue Management functions. CCS Hospitality Marketing provides outsourced services to cater to the requirements of stand-alone hotels. With our exprience, we are able to guide and assist with the daily functions of generating business for the hotel.
OTA Management Services
Being visible on Online Travel Portals has become the most affordable way to grow your business in a short time. However, the growth of OTA's has made managing rates and inventory on all OTA's a challenging prospect for many small homestays and hotels. Our experience will ensure that you do not need to worry about overselling or rate parity issues! We can also suggest which OTA's you should be listed on and we will assist you in getting your property listed on those sites.
Revenue Management
Whether you need a strategy for handling your own rates, or you need an expert to constantly watch it for you, we can make it happen. Our revenue management services will ensure that you’re maximizing your revenues for every reservation or booking. Know when to follow your competition and when not to. Instead, let our expert analysis and proven data drive you to higher profits!
Our Hotel Revenue Management Services offer a mix of marketing strategies with optimized pricing and distribution strategies to ensure long-term success.
Online Reputation Management
Travelers who book hotels on OTA's generally depend on guest reviews and ratings before booking a hotel. It is not just about having more positive reviews than negative but how you respond to the negative reviews that can determine how much business you can generate online. CCS Marketing Services can provide professional and prompt replies to guest reviews on OTA's and Review Sites such as TripAdvisor. Weekly Reports and analytics are shared on areas for improvement and competition analysis.
Online Reputation Management is not just important for strengthening brand loyalty but to also improve customer experience by taking action on guest complaints and suggestions to show that the hotel responds to guest feedback.
Digital Marketing
Having a strong digital presence has become a cost-effective marketing strategy for hotels. Our digital marketing strategies combine email marketing, content management and social media management to ensure greater visibility for your brand leading to higher online and offline revenues. Let your guests hear from you! Share what's new at your homestay or BnB, keep your property at the top of the mind of your regular guests, incentivize your guests to book during the off-season by sending emails to them with promotional offers.
Social Media Marketing
Social Media today is one of the fastest growing marketing tools for businesses. Whether you want to create social campaigns that help you stand out or complement your email campaigns, we can help you out! From creating pins, posts, ads, videos and more to share your story, our social media experts are available. Gain new guests through social media and increase reach and visibility while ensuring a better connect with your guests.
Sales Representation
While OTA's have become an important source for generating business for hotels, having a sales team is still required for targeting certain segments like corporates and travel agents. Competition with domestic and international chains is proving to be a challenge for standalone hotels.
Since it can be expensive to maintain a sales team for many standalone hotels, they depend more on OTA's and digital marketing.
Outsourcing the sales function is a more cost-effective method of growing the hotel business while ensuring continuity in strategies without disruptions caused by team members joining and leaving the organization. CCS Hospitality Marketing helps in creating a strong brand awareness and increase financial returns.