Homestay Marketing Solutions
Online Marketing & Promotion Plans
If you do not want to commit at this time, we can provide you with a free digital marketing analysis of your online presence.
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In the last ten years, the rise of budget brands like Airbnb and Oyo have spurred the growth of Homestays, Bed and Breakfast as well as Vacation Rentals. Many states in India have developed Homestay policies to aid the growth of this alternative accommodation. While the branded chains have increased visibility for the homestay owners, it has also created other challenges for them. The biggest challenge has been the loss of brand identity which has resulted from partnering with these brands.
CCS Hospitality Marketing believes that while brands ensure better quality service and standards, independent brands enable its owners to retain more control over their property and identity while maximizing their revenue potential. Our Homestay Marketing Solutions are designed to provide the support that most homestay owners require in running their own homestays. We are not in the business of creating our own brand umbrella. We work with the individual brand and provide digital solutions like an appealing website, listing on OTA's and suitable websites, social media and email marketing solutions and much more.
Contact us for customized solutions at affordable fees! Our services can be designed to suit your budget or operational needs and can be scaled up or scaled down as per your requirements.
Foundational Plan
The Foundational Plan is suitable for homestay owners/operators who are launching a new property or are looking to enhance their marketing efforts!
The Foundational Plan is designed to give you the visibility that your property requires to get established in the market. Our efforts will be directed towards not just generating visibility but also ensuring that your business grows at the desired pace.
Our tasks include:
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Understanding the market
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Understand the competition
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Prepare a Marketing Plan for the first three months
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List the property on key OTA’s . This process can take from one week to one month depending on how quickly we receive the documents and content/photographs from the owner
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Google Business Profile Management
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Responding to guest reviews on OTA's/Google
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Weekly and monthly reports
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Monthly Review call from our Consultant
A great way to start building your business!!
Know more about our OTA Management Services
The initial contract for this plan runs for 3 months. Homestay owners have the option of continuing with the OTA listings on their own or we can continue to manage the OTA's!
Fee: We work on a retainership fee or a combination of fees and commissions!
Advanced Foundational Plan
The Advanced Foundational Plan is suitable for homestay owners/operators who have a running property that is not generating the revenues that you were expecting.
Our tasks include:
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Conduct an OTA Presence Audit (if your property is already listed on OTA’s)
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Conduct a SWOT Analysis/Guest Review Analysis to understand operational issues
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Conduct a Competition Analysis
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Update the property listing on OTA’s with fresh content and photographs and list on other OTA’s, where required
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Responding to guest reviews on OTA's
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Monthly Reports
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Monthly Review call from our Consultant
A great way to start growing your business!!
Know more about our OTA Management Services
Fees: We work on a retainership fee basis or a combination of fees and commission!
Revenue Builder Plan
With the Revenue Builder Plan, find out if you are maximizing your revenues! Our plan will ensure that you are able to do just that!
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Paid Search/ Google Ad Management
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Google Business Profile Management
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Search Engine Optimization
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Website Management
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Monthly Strategic Meetings
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Social Media Marketing
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Creative Email Marketing
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Blogging with Content Marketing
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Online Reputation Management
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Channel Optimization
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Revenue Management Services
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Brand Management Services
Revenue Maximization!!
Partner Marketing Plan
With the Marketing Partner Plan, we will manage the important aspects of online marketing for you. You will also be able to utilize our other professional services as and when you need them.
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Website Development and Management
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Search Engine Optimization
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OTA Management
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A La Carte Marketing Services - Choose from our complete list of services whenever you need it!
Want to be our Marketing Partner?
Campaign Marketing Plan
With the Campaign Marketing Plan, focus your attention on serving your guests while you let us handle your essential online marketing needs. We will create a Homestay Marketing Strategy for your property. Watch your bookings grow and your profits increase!
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Paid Search/ Google Ad Management
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Search Engine Optimization
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Website Management
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Monthly Strategic Meetings
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Social Marketing
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Creative Email Marketing
Learn how to take on the competition!!
Website Development
In today's marketing landscape, it has become imperative for any business, small or large, to have a website that not only creates visibility but can also assist in lead generation.
For homestays and bed and breakfast owners, we can provide budget-friendly website development services with a number of templates to choose from. Our websites are designed with SEO techniques, ensuring that the website is visible on search engines. They are also designed to be mobile-friendly and have an integrated booking engine to receive bookings from the first day! Your website is also an important marketing strategy for promoting special offers and packages which can be shared through digital marketing services like Emailers and social media posts.
WEBSITES THAT ENHANCE YOUR MARKETING
Lead Conversion
Websites capture visitor data that can be used to remarket for special offers and promotions incraasing the chances of conversion
Mobile-friendly
Our websites can be adjusted for desktop, mobile or tablet viewing making it easy for your customers to view the site
Booking Engine
Our basic booking engine provides enough information to encourage the visitor to book directly on your website.
24/7 Support
Our annual plan provides for regular content updates as well as rate and inventory updates.
Contact our team to know more about website designs and how we can customize the website to your requirement!
