Over the last two decades, hospitality marketing has seen a major shift in the way hotels are marketed. While the traditional focus was on having a sales team and spending a hotel’s marketing budget on expensive print advertisements and brochures, the current trend has moved more towards online marketing tools for homestays and hotels..
Having a strong digital presence is not just important for branded hotels as well as independent hotels but even for homestays, bed and breakfast and private villas. CCS Hospitality Marketing is a Hospitality Marketing Consultancy that specializes in providing online marketing solutions for hotels and homestays to enhance their visibility leading to more business.Â
WHY CHOOSE CCS HOSPITALITY MARKETING?
Experience:Â With over 30 years of hospitality industry experience and over 15 years of Revenue Management and Digital Marketing experience, we understand the challenges that hotels and homestays face in marketing their properties and we utilize our experience and expertise to assist hotels and homestays in overcoming those challenges with long-term marketing strategies that ensure growth for the property.
Homestay Marketing Solutions:Â As a consultancy that has worked extensively with homestays, we have developed proven strategies for ensuring homestays are able to become financially profitable.
Revenue Management Strategies:Â Our operational experience and understanding of the hospitality business allows us to provide valuable advice to hotels who are struggling to remain competitive in their markets.
OUR SERVICES
Our range of services is designed to provide an integrated marketing solution for your property. Based on your requirement, our plans can be customized to offer only the services that you require or provide a complete suite of services that can be integrated at a minimum fee. Â
DIGITAL MARKETING
Our digital marketing services include content marketing, paid advertising, email marketing and website optimization services. The focus is on creating visibility for the property as well as long-term guest loyalty.
WEBSITE DEVELOPMENT
Our user-friendly websites are geared to highlight the USP’s of your property and make it stand out to a potential customer. Ensuring that the website is up to date with accurate information and available with special offers and promotions is the key to having an effective website. Our objective is to ensure direct bookings for the property.
SOCIAL MEDIA MARKETING
Social Media Marketing has become an important and low-cost tool to gain visibility and to generate leads for the property by engaging with guests on social media platforms through absorbing content also works to build a loyal community around your brand.
OTA MANAGEMENT SERVICES
Online Travel Agents (OTA’s) have become an important distribution channel for hotels and homestays. This is even more for independent hotels and homestays for whom 90% of the revenue is generated through OTA’s. With so many OTA’s in the market, it is becoming difficult for independent hotels and homestays to manage the different extranets as well as pricing strategies and promotions. Our experience allows hotels and homestays to focus on operations and guest management while leaving the daily OTA Management to us.
CONCLUSION
If you are a standalone hotel or a small start-up chain that needs assistance with revenue management services or you are a family-run homestay owner who needs assistance with marketing your homestay, our hospitality marketing consultancy is here to provide you with proven strategies and solutions to grow your business.  Whether you need a full-suite plan or a’ la carte services, we can customize our services to fit your requirements. Contact us at CCS Hospitality Marketing for a free consultation on how we can help you grow your business.
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