Hotel Pacific Mussoorie

Hotel Pacific Mussoorie was launched in June 2016. Having been involved in the marketing of the property from the beginning, CCS Marketing Services undertook the exercise of listing the property on all OTA's along with the pricing strategy.

As the hotel opened towards the end of the peak summer season, we used this opportunity to generate visibility for the hotel and prepare for the upcoming season.

The business in the first year was low since we had missed out on the summer season. From the second year onwards, business picked up very well, with online bookings making up from 5-15% of the total room business. Till Covid-19 hit last year, the hotel was one of the top selling properties on MakeMyTrip.

Covid-19 has badly impacted the hotel business but we expect to return to the 2019 levels by next year.